Down to the Roots

Left Coast Wholesale needed to update their brand to better represent their place in the grow industry. I worked with the in-house marketing team to develop a new style guide and website mockups featuring distinct vintage fonts, evocative photography, and warm, welcoming colors that evoke the redwoods, cultivation, and coastal living.

These elements help to highlight their reputation as a small but dependable west coast company with deep roots in the local community. The logo was updated in collaboration with Courage Co. Design to present a two-color version while retaining the spirit of the original.

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